Our work examines and takes a closer look at the 21st century man within urban cultures. Urban subcultures are influenced by a range of factors, from music, fashion and lifestyle to street art movements, but also by a strong human need of a sense of belonging despite existing alienation and anonymity in urban areas. 

We find that urban communities are highly inclusive and diverse, they make efforts to create welcoming and accessible space for people from all walks of life, regardless of gender, race, sexual orientation or background. They create lifestyle that embraces creativity, individuality and self-expression. 

Our work combines handcrafted spirit, a love of art and design along with our interest in sense of community. The essential element of our work is catching the spirit and appearance of the contemporary man, we aim to champion a diverse, individual and positive perspective. Being a man is about being yourself, and there is no one way for modern men to manifest and express their identities. There is nothing more satisfying than seeing a man happy in his own skin.